K-Mart :: essays research papers

K-MartKmart is the 3 discount retailer in the unify States behind Wal-Mart and butt. Kmart sells name brand and private label production, or soly to depression and mid - income families. It has more than 1,800 stores and currently employs more than 220,000 associates in all 50 states, Guam, Puerto Rico and the U.S. Virgin Islands and owns an e-tailer BlueLight.com. As of Jan.30, 2002,Kmart had 124 Kmart Supercenters that combine a full grocery, deli, bakery, picture rental and 24 hour/seven- daytimes-a-week availability along with the general merchandise selection of a Kmart discount store. A core strength for the confederacy continues to be the expansion of Kmart Exclusive brands such as Martha Stewart Everyday, Sesame Street, Jaclyn Smith, Kathy Ireland, and driveway 66. These brands-nationally available only at Kmart- get progressively added to their assortments.Despite that, the club filed for Chapter 11 Bankruptcy protection on January 22, 2002, after a division in whic h its financial performance declined from unimpressive to bleak. The filing came a day after Kmarts major food distributor, Fleming Cos., said it had cut off most shipments to Kmart because the discounter failed to make its regular weekly payment for deliveries. Fleming said Kmart, its largest customer, owed $78 million. This bankruptcy filing let Kmart rid itself of unprofitable stores and shrink the payroll. The high society has closed 284 unprofitable stores and laid off about 22,000 workers to pare costs. Kmart stores have fallen as consumers have slowed their spending and as rivals like Wal-Mart Stores and cigarette have tried to siphon off Kmarts customers.In this paper, I forget try to suggest some solutions to improve Kmart as a company as a whole and help ontogeny its sales. first of all, Kmart needs to improve its marketing technigues. The problem that its facing adjust now is decreasing sales. What I think it should do is lower the prices. It will definitely attract more customers. For example, the reason that one of Kmarts biggest competitors, Wal-Mart is doing so well is because Wal-Martis known for its very low prices. Also, I think that Kmart should increase eye-capturing advertising. Not only should they increase the advertising, but they should try to appeal to several(predicate) kind of customers. Kmart should make sure that its advertisements attract not only middle-aged population-mostly housewives, but it ought to attract more hipper/younger consumers. In addition, it needs to put upbetter quality of items. One main reason why Target is a