Research Method Essay

1. What is the problem statement in the following situation?Employee LoyaltyCompanies gather through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The frugal benefits of loyalty embrace lower enlisting and training costs, higher productivity of workers, node satisfaction, and boost the morale of fresh recruits. In order that these benefits may not be lost, some companies, while downsizing, try unlike gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, positively charged employer-provided benefits while they take a 6-12 month sabbatical, with a c all told option on their supporters. Others try alternatives like more communication, hand-h gray-haireding, and the like. line of work statement. How can employee loyalty be retained during periods of downsizing?2. For the following case titled Sleepless Nights at vacation auberge (published in Business Week and fitting here) a. I dentify the problemb. Develop at least four hypotheses.Sleepless Nights at vacation InnJust a few years ago, turkey cock Oliver, the political boss Executive of Holiday Hospitality Corp., was try to differentiate among the variety of facilities offered to clients under the Holiday flagship the Holiday Inn Select intentional for business travelers, the Holiday Inn converse use by penny pinchers, and the Crowne topographic point Hotels, the luxurious hotels meant for the big spenders. Oliver felt that revenues could be quadrupled if solely clients could differentiate among these.Keen on developing a viable system for Holiday Hospitality which suffered from provoker confusion, Tom Oliver conducted a customer survey of those who had used each type of facility, and found the following. The consumers didnt have a clue as to the differences among the three different types. Many complained that the structures were old and not properly maintained, and the quality ratings of servic e and other factors were also poor.Furthermore, when word cattle farm that one of the contemplated strategies of Oliver was a name miscellanea to differentiate the three facilities, irate franchises balked. Their sundry(a) messages did not help consumers to comprehend the differences either.Oliver popular opinion that he first needed to understand how the different classifications would be important to the several(prenominal) classes of clients, and then he could market the heck issue of them and greatly enhance the revenues. Simultaneously, he know that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and improvement of customer service would not bring added revenues. line of work StatementHow can discolouration awareness be brought about to increase the revenues of Holiday Inn?Hypotheses1. The more place the building facilities, the more the brand awareness.2. The more differentiated the maintenance of the facilities, the more the brand awareness.3. The more differentiated the services to the clients, the more the brand awareness.4. Differentiated building facilities, maintenance, and service leave influence brand awareness only if the Franchise owners cooperate and actively progress the idea of differentiation. If they dont, no come of differentiation of the three independent variables forget help clients to understand the differentiation (increase brand awareness).