Motorola Mobility/Mgt 521

transaction Analysis Part I Motorola Mobility MGT/521 University of Phoenix Business Analysis Part I Motorola Mobility Deciding whether or not to identify in Motorola Mobility Holdings Inc. (MMI) requires critical and creative thinking. Research provides a greater reasonableness of military control trending in order for stakeholders to make educated lasts regarding personal and lineage investments. The following passages present part wizard of a three-part business image designed to aid the author, a mutual fund manager, in do a fundamental investment decision.A SWOT analysis of Motorola Mobility Holdings Inc. proposes pertinent details, comprehend internal and external stakeholders guides, and further providing a scope of investor needs and how they ar met by MMI. SWOT Analysis SWOT Analysis is a utile technique for understanding your Strengths and weaknesses, and for identifying both the Opportunities open to you and the Threats you face ( disposition Tools Ltd, 201 1, SWOT Analysis, para. 1). The sequent paragraphs represent a snapshot of Motorola Mobility from an internal and external perspective. StrengthsOperational efficiency. Resourceful manufacturing is an implicit in(p) comp geniusnt of an efficient operation. Motorola (2011) stated, From the w atomic number 18house floor to crossway delivery, mobility solutions provide access to information in real time and help automate operations, finally creating a seamless, error-proof work environment (Motorola, 2011, Manufacturing, para. 1). MMI will have no debt at spin glum. According to Brand (2011), the disjointing of Motorolas corporate business divisions, Motorola Mobility and Motorola Solutions, means zero debt for MMI upon development.Therefore, the impertinently defined entity is much easily leveraged and less inclined to accrue negative debts. A pioneer of cell phones. Motorola is a leader in the trade for cell phone technologies and has forged a direct path to success. Motoro la is one of the pioneers of runny phones, and along with Nokia and Ericsson it has one of the biggest and almost profitable phone seeming(a) portfolios in the world. (Barak, 2011, Devices, para. 8). Innovative Products. Motorola Mobility has two of the most scientific smartphone products on the market.A nitty-gritty East news portal, Al Bawaba (2011), proposes one leading innovative Motorola product is highly regarded in Middle East and Africa Motorola ATRIXis the worlds most powerful smartphone with a dual- spirit processor that is the fastest yet offered in a mobile phone and is designed to essentially become a users primary digital hub to create, edit and interact with documents, media and content. (para. 7) Weaknesses Weak profitability. Motorola Mobility Holdings Inc. , spun off in January from Motorola Inc. declined in New York trading after the Droid smartphone maker annunciate profit for this quarter and full year that trailed analysts estimates (Miller, 2011, News, para. 1). While the current monetary forecast is stunted, long-term focus on profitability is the key. Poor node return ratings. Customer satisfaction is a dynamic component of any(prenominal) business whether the business is corporate, entrepreneurial, or nonprofit. According to Customer Service Scoreboard (2011), an online analyse and rating system, Motorola Customer Service rates a disappointing bell ringer of 36. 33 out of a possible 200.Lag in LTE technologies (4G products). Motorola Mobility is slacking in the production of LTE technologies, causing a decrease in the companys market shares. MMI is shortly working toward the manufacturing of unornamenteded silicon for the 4G products in the lineup. However, according to Woyke (2011), the competitors are winning the lead in the LTE market. Opportunities Google to acquire Motorola. The acquisition of Motorola Mobility, a dedicated mechanical man partner, will enable Google to supercharge the humanoid ecosystem and will enhance contender in mobile computing (Google, 2011, Investor Relations, para. ). Merging two well-established entities which complement one another will prove to enhance an already-flourishing group of technologies at the core of the mobile industry. Strong choose for Android. Arecent report from Nielsenshowed that Android controlled 39% of the domestic smartphone market, with Apples iOS controlling 28% (Meyer, 2011, Devices, para. 4). The statistics are favorable for MMIs actual innovations and are suspected to increase with the sales of the approaching lineup. Expanding smartphone lineup.Atrix, Droid X2, Droid Bionic, Droid 2 Global, and Photon 4G are five Android- found smartphones Motorola has in the lineup with the potential to acclaim the Googles acquisition of Motorola Mobility (International Business Times, 2011, para. 2-8 ). With the current demand for the Android platform and technologies in the mobile arena, the five forthcoming Motorola smartphones are evaluate to stir up the competitive market. Threats Competitive Pressure. According to a current Yahoo finance posting of a Dow and Nasdaq report, Motorola Mobilitys primary competitors are Apple, Cisco Systems, and Nokia (YahooFinance, 2011). As the demand for even more enhanced technologies become greater, Motorola Mobility will likewise make up ones mind a need to catch ones breath ahead of not only the exist competitors, but competitors in the making. Pending US litigation. Motorola is in a long power struggle against several top companies in the mobile engineering and electronics industry. Google acquired three pending US litigations along with the acquisition of MMI. According to get together States leading patent law blog Patently-O (2011), Google also acquired awaiting lawsuits with TiVo, Microsoft, and Apple regarding patent infringements.Investment Decision The decision to invest in Motorola Mobility is not an easy judgment to make. However, as a mutual fund manager, the educat ed decision is based on the information gained from the SWOT analysis conducted. Internally, MMI is strong with above-average manufacturing efficiencies. Additionally, the quality of smartphones do by Motorola significantly compliments Googles existing Android platforms. Externally, with Googles acquisition of MMI, the business decision to invest in Motorola Mobility is a secure long-term decision accompanied with only a few risks.Internal and External Stakeholders and Needs Motorola Mobility is a spinoff company which separated from Motorola and then merged with Google. Internal stakeholders complicate both Motorola and Google along with the employees, shareholders, manufacturers, customers, suppliers, traveling consumers and home consumers of the innovative mobile technologies. External stakeholders of MMI include device manufacturers, returns providers, social media, marketers, advertisers and application developers. Every stakeholder has a need which, ideally, must be met by the coupled organization.MMIs internal stakeholders need increase sales, economical supplies, and efficient processes. However, external stakeholders seek efficient and effective platforms and computer software in order to make use of the mobile technologies supplied. Need fulfillment and Implications At the present time, Motorola Mobility is deficient in profitability, but is excelling with product manufacturing efficiencies and processes. positiveness can be expected to increase over time as the merge with Google stabilizes and leverages the overall company portfolio.Furthermore, the sales can be expected to increase with the introduction of Motorola LTE products once the company establishes and patents the unique silicon currently in the works. Finally, the existing Android-based platforms Google has already patented are complimentary to Motorola Mobilitys offered products and also the devices in the lineup to be launched. On the other hand, one of MMIs boss focal points sho uld include a goal of improving the quality of service provided to the consumers. Increased orientation time and interactive training would provide more involved and knowledgeable employees.Conclusion Motorola Mobility Holdings is currently struggling with profits, customer service standards, and ambition however, the judgment to invest in the newly-acquired company is sound regardless of the existing risks. As shown in the provided SWOT analysis, MMI has several favorable factors in the prompt mobile technology market. With MMIs historical cell phone quality, current and emerging innovations, lack of current debt, recent merge with the prominent Google Company, and ever-growing demand for mobile technology, the decision to invest stands firm. After all, between Motorola nd Google, even the companys pincer flaws and external pressures are presently under control and projected to stay that way. References Al Bawaba. (2011, February 6). Motorola to showcase most powerful innovativ e mobile devices. Retrieved from http//www. albawaba. com Barak, S. (2011, solemn 15). Googles bid for Motorola Mobility a play for patents only? Retrieved from http//siliconvalley. rcrwireless. com Brand, C. (2011, January 11). Motorola Doubles Down on Cell Phones with Mobility Unit Spin-Off, But Should Investors Tread Carefully? Retrieved from http//www. peridotcapitalist. om Customer Service Scoreboard. (2011, September 5). Motorola Customer Service. Retrieved from http//www. customerservicescoreboard. com Google. (2011, August 15). Google Investor Relations. Retrieved from http//investor. google. com International Business Times. (2011, September 2). crystallise 5 Android-based Motorola Smartphones That Could Compliment Google-Motorola Deal. Retrieved from http//www. ibtimes. com Meyer, D. (2011, August 15). RCR Wireless. Retrieved from http//siliconvalley. rcrwireless. com Miller, H. (2011, July 29). Motorola Mobility Drops as Profit Forecast Trails Estimates.Retrieved from http//www. businessweek. com Mind Tools Ltd. (2011). SWOT Analysis. Retrieved from http//www. mindtools. com/pages/article/newTMC_05. htm Motorola. (2011). Manufacturing. Retrieved from http//www. motorola. com Patently-O. (2011, August 15). Googles Purchase of Motorola Mobility. Retrieved from http//www. patentlyo. com Woyke, E. (2011, July 15). Motorola Seeks To Shore Up Weakness In LTE Devices. Retrieved from http//www. forbes. com Yahoo Finance. (2011, September 2). Motorola Mobility Holdings, Inc. (MMI). Retrieved from http//finance. yahoo. com